Unparalleled competitor insights
IFA MarketWatch delivers unparalleled real-time access to competitor and marketing intelligence to the Platforms, Fund Groups, Life Companies, Product Providers and Digital Marketing Agencies in the UK Retail Financial Services Advisory space.
The key features of the service are as follows;
- Online access to a real-time library of digital marketing communications targeted at UK Financial Advisers by the Fund Groups, Platforms, Life Cos, Product Providers and other related organisations.
- All weblinks are enabled in the communications, so IFA MarketWatch users can explore the whole adviser journey, clicking through to landing page content just as an adviser would.
- User-definable email alerts notifying MarketWatch users of relevant communications activity, as and when it happens.
- Powerful search, sort and filter facilities to aid the mining of the communications we hold across all media types.
- User definable real-time report writing, including powerful graphical analysis of communication volumes and trends in your areas of interest.
Wide-ranging application across your Marketing Mix
The communications captured by MarketWatch therefore constitute a rich source of competitor and market/marketing intelligence across a wide range of factors, providing valuable input into answering questions such as;
Communication Analysis
- How crowded is the communications space, particularly in relation to those areas where you are seeking share of voice?
- Where are the gaps, opportunities and threats?
Communication
Benchmarking
- How does the level, blend and tone of your marketing activity compare to that of your key competitors?
- What are the implications for your marketing focus and budgets?
Communication
Evaluation
- What is the look and feel of competitor communications?
- What scope exists for your differentiation and cut-through?
Proposition
Assessment
- How are competitors positioning their offerings? What changes are competitors making to their propositions?
- What are the implications for the competitive positioning of your proposition? What action should you take?
Messaging Analysis
- Where are competitors focussing messages?
- What are the implications for your messaging?
Media Strategy
- What mix/blend of media is being used by your competitors to deliver messages?
- How should you configure your comms blend to best compete for share of voice?
Sales/Event
Planning
- What is the shape/timing of any online/face-to-face events being run by competitors?
- What are the implications for your sales focus and events schedule?
Trend Monitoring
- What are the key trends over time?
- What impact might these trends have on your strategic and tactical decision making and budgeting around your communications and proposition?
IFA MarketWatch data provides invaluable data to inform decision making these key areas. MarketWatch is the only aggregator of marketing communications in the UK Retail Adviser space.